Excerpt:
Perfectionism & Procrastination

We’re all guilty of letting at least one of these two things halt our business in one way or another at some point.

In fact I was the “Queen of the Land of Two P’s” and it’s been a long and difficult road to relinquish my crown.

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I’ve gotten the same question quite a bit:
“What do I DOOOOO with this client? He’s driving me crazy!”

And, that’s the topic of our day.

I’d also like to share some smarts that I’ve gleaned from Robert Kiyosaki of “Rich Dad, Poor Dad” that have made me quite a great deal of money over the years.

But, first, when dealing with a difficult client, you’ve got to ask yourself…

Is it the Client Who’s Crazy or is it You?
The first thing I’d like to really look at is which one of you is truly crazy - The client or you?

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Why would a business owner want to add video as a marketing tool to their business? Two reasons:

1.Traffic
2.Conversion

Interestingly enough, many business owners realize that video is sizzling, but what they don’t see is its value to their own business. They think things like “I’m not big enough to be on TV so how is video really going to make a difference to my business?”

Enter stage left => YOU!

As a service provider, this is where you step in and show your clients that video can and WILL increase their bottom line. Once you’ve done that, read this report and brainstormed a bit, you’ll be able to do more than just talk video up, you’ll be equipped to step in and SHOW your clients exactly how it does it.

You’ll increase your client’s profits, add another weapon to your service arsenal and increase your own value as a service provider.

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Getting sued. I know. It’s not anyone’s favorite thing to think about. However, it IS something you NEED to think about as a business owner. When it comes to your life and your business, having your ducks in a row is not an option, it’s a NECESSITY.

By protecting your business, your home, your family and your assets – you can save more money than you can make in years and years. Here are a few examples of things many business owners never think about but that could affect your business if you don’t take the time to protect yourself.

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StumbleUpon is an overlooked website for traffic generation, but it’s so much more than that. It’s a way to get “endorsed” traffic - free!

Others rate your webpages with a thumb-up or a thumbs-down and you get to benefit!

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Here are three videos that will walk you through the process of creating or editing graphics using Gimp.

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Every year we find ourselves relying more and more on technology – computers, Internet, cell phones. Sometimes we take for granted that these will always be there when we need them. But at some point, we’ve all been reminded that technology is not 100% reliable. Hard drives crash, servers go down, and files get lost or corrupted.

In this report, I’ll show you why most service providers are gambling with their businesses and what you can do to protect yourself from losing everything in a computer crash.

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Tell us a bit about your company and what it offers

Who we are

Thank You Nicole for interviewing LadyPR. LadyPR is a women centered newswire service that distributes press releases for companies and individuals looking to promote there products and services to women consumers.

Our goal is to also help women business owners effectively promote themselves and gain recognition within the media and amongst their peers without the assistance of a public relations company. Not only are clients able to manage their own pr efforts and monitor the results, they can do it at a very affordable price without long term contracts or fees.

What we offer

We provide two distinct services: 1. press release distribution to women-centered media and 2. press release writing.

Our press release distribution service includes a seven day press watch report, search engine optimization, unlimited targeted distribution of a clients release release and other features that help increase press opportunities.

Our press release writing service includes a dynamically written release in standard news release format, quick turn around and guaranteed satisfaction with unlimited review. Customers can couple both services for additional savings.

In our research we have found that many businesses overlook using professional marketing strategies and services to promote their businesses due to several factors.

1. They don’t have the money and in this recession everyone is cutting costs.
And 2. Many want to manage their own marketing. With so many small businesses created each day there are many owners that wear many hats.

These business owners need the simplest, cost-effective way to promote their business.

How did your business come to be?

We first started as a public relations company that “Gives Small Businesses a Personality”. Majority of our clients were women-owned businesses and after seeing the potential in the women’s business market coupled with the difficulty of acquiring new clients that were scaling back their marketing budget we decide to offer a service that had no long term commitment and gave businesses what they wanted: Press with no strings attached.

After talking with a few women business owners at networking events we recognized that many of them wrote there own press releases but didn’t fully understand how to get there press releases in the right hand or have an medium to do it. This is when my partner and I came up with the idea to create a women centered newswire service. We knew that there were other newswire services available but none that focused specifically on women. By creating this service we knew that we would be addressing the major issues small business owners face while and providing a cost effective way to address them.

How does your service differ from a service like PRWeb?

We differ from PRWeb simply because we distribute specifically to women interest publications, journalist, editors, producers and television networks as well as to hi-profile bloggers. We also take a hands-on approach when it comes to helping companies and individuals reach their target audience. Customers receive unlimited distribution on a national level and our standard features include SEO, free editing, free consultation and a 7 day report all for one standard price.

What are some results your clients have experienced? Do you have testimonials?

The results vary depending on the client. We just launched within the past month and have already gotten great responses from many of our clients that were contacted by the press the same day their release was distributed.

Please see a testimonial from a recent client launching her new line of hi-end sunglasses “Chain Shades”

“I was very pleased with LadyPR for my product Chain Shades. The press release was well written. It gave future customers a clear understanding of my company. I have received a lot of business, and built great relationships along the way. I would recommend their press release distribution and writing services to everyone.”

What if I don’t have a news release. Can you write one for me or recommend someone?

If you don’t have a news release currently written, we can do it for you. Our team of professional writers will create an eye catching and exciting press release that will peak journalistic interest and identify the newsworthy information of your company’s story.

What one thing would make my news release stand out the people you submit it to? What would make them want to pick it up, read it, & use it?

One thing that will make your release stand out is a catchy head line. The head line is the first thing that’s seen before a release is opened. Make it awkward, exciting and witty but also newsworthy.

The press also loves tip sheets. Find ways to turn you story into easy to read advice that the press can share with their readers. For example a career coach looking for exposure may write a tip sheet like, “7 Ways to Incorporate Exercise into Your Daily Routine”.

For more information on writing a release see “The Small Biz Guide to Writing A Killer Press Release” by CEO and co-founder of LadyPR, Sherrell Dorsey.

Do you have any advice for getting more mileage out of your releases?

The internet is an important tool when distributing your press release. You should always add things like keywords and hyperlinks to your website, blog and social media sites. Another way to get more mileage out of your releases is to add it to your website by creating a press room or newsroom on your site for all the press that you receive going forward. This includes the releases that you write yourself. By doing this you optimize your chances of being found by journalist, editors and search engine robots that crawl for content which increase web ranking. Be sure to keep your newsroom up date and full of interesting information.

Do you have a referral program?

We don’t currently have a referral program but we plan to have one in the near future.

Vera is the owner of SmallBusinessBranding.com and here’s her bio to learn more about this dynamo:

Vera Raposo has been an entrepreneur since age 22, literally negotiating a lease for her first retail store in 1997, which then also began her online business with eBay.

By Summer of 2000, her stores grew to 5 retail locations in Vancouver, British Columbia. By the age of 29 she re-evaluated her life, and literally sold & closed all store locations.

Since January of 2003 Vera has developed marketing plans for her own online business and has landed inside books and magazines for her hobby of scrapbooking.

“I’ve never ever believed in the word can’t. I have always had big dreams for myself and my family which has caused me to strive for excellence in everything.”

Vera went on to consult with local retail business owners about adding online business to their offline business plans.

Today I also host an enthusiasts podcast called Scrappers Talk Radio (www.scrapperstalkradio.com). All proceeds from this podcast is donated to Mercy Ministries.

I am living out an entrepreneurs dream having successfully turned business into a venture that’s completely online.

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